Pedigree’s Watch a Video, Feed a Dog Campaign
It’s a fairly well known fact that I don’t give a flying-woop about sports, especially ridiculously over-hyped sporting events like the Super Bowl—I was at the movies during the Super Bowl this year. Even more, the insane cost of advertising during said event is enough to make me wretch. Although, there was a glimmer of sunshine in the deluge of ads this year, but since I don’t pay attention to the ads it had passed me by until today.
I’m talking about Pedigree’s Maybe You Should Get a Dog campaign. The premise being that these folks have exotic pets, like a water buffalo, which they should’ve thought better of and adopted a shelter dog instead. The best part is that for every video that you watch on their website until Monday, February 23, Pedigree will donate an 8 oz. bowl of of food to an animal shelter of their choosing—up to $1 Million Dollars in total retail value.